Friday, April 6, 2012

Microsoft is Dreaming of Mobile Relevance

On Apr 6, 2012, at 3:19 AM, P. Saha wrote:

And what does Microsoft dream about?

I would think that Microsoft is dreaming about being relevant in the mobile space. They have partnered  with Nokia to produce the Nokia Lumia 900 which has the largest marketing budget Nokia has ever had.
 I don't think the "post-PC" era has completely been defined yet, but I know one thing - the smartphone and mobility is pretty darn important for every company for the coming years. Every home does not have a PC or Mac, but many homes and businesses have several mobile devices. 
Microsoft is having plenty dreams about the mobile space. Will there tablets and smartphones lead to pleasant dreams or to nightmares?  Only time will tell. 

Nokia Lumia 900 teardown

Released in April 2012, the Nokia Lumia 900 is an attractive Windows Phone 7.5 (Mango) handset. But, does it have the hardware to compete with Samsung's Galaxy Nexus and Apple's iPhone 4S? Following along as I crack open the Lumia 900 for a look at the hardware inside.

For a detailed analysis of the teardown, check out the  article and video, Nokia Lumia 900 teardown reveals mediocre hardware, reasons for great price. 

Yes Microsoft is dreaming about being relevant in the mobile space *again*.

Yes, they were relevant once with the Win CE platform - shorten to wince for the pain most users experienced. I was Palm OS guy and loved what they were trying to do.

Palm blew it. They had a following that revelled the Apple following.

This was pre-fast Internet, pre-mass-blogging, pre-Twitter and pre-Facebook minute to minute updating and Palm had the world in its hand.

They had minute by minute feedback from their customers, but had no training on what to do with all that information. They didn't have (or thought they didn't have) enough resources to deal with it.

They were so slow to respond to customer complaints and recommendations.

Palm was part victim of poor timing and poor choices among other things.

WebOS is a good operating system, but it was just too sluggish. Apple has definitely made a science of it device's software speed and the multitouch responsiveness.

Their biggest mistake was focusing on business; tayloring their products for the business. The truth of the matter was that more consumers were buying their devices and businesses were merely accommodating those users and their pesky devices. Apple is doing well because it is targeting the right market - the consumer. Businesses are again making adjustments as there are more non-business issued devices on their networks. They have to deal with more iOS devices than they want to.

As more buyers purchase iOS devices, the more the Mac shows up on their radar. These Apple sightings will continue to translate into Apple purchases.

The truth has always been this - whatever device people use the most will get the most attention from developers, accessories makers and potential customers.

A average business person that carries a separate business phone from their personal phone, does not get true value or use of that business tool. Sure nobody wants to have all of their life in a device that someone can take away without proper notification. This is why cloud based resources are so important to the uses.

The other truth in business is: if you allow the employee to use the business tool for personal use - they will use the tool for more business use. You can not separate the two - the person exists in both.


Carl W. Brooks

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