Sunday, April 17, 2011

iPad Growing At Expense Of Radio And Other Media

A new survey by GOOGLE's ADMOB shows use of APPLE's iPAD is taking the place of a wide variety of other activities. In fact, more than half of those surveyed said they spend more time on their tablet device than listening to the radio or reading books, and more than a quarter said they spent more time on it than their computer. A third responded that they now use their tablet more than they watch TV, reports APPLE INSIDER.

"Tablets are growing in popularity and changing the way that we consume content," the report noted. "People are spending considerable time with tablet devices and using them to play games, browse the web and search for information. Growth in the tablet market is only accelerating with companies releasing new products, and media companies and developers creating content specifically for these new devices."

Tablets are growing in popularity and changing the way that we consume content.

Other findings noted that 68% of respondents spent at least an hour on their tablets each day, and that 82% percent said they primarily used them at home. Only 28% said their tablet was their primary computer, but 77% said that their desktop or laptop usage decreased after they started using a tablet.

Steve Jobs Aiming At TV Next?
THE NEW YORK POST writes, "APPLE CEO STEVE JOBS may be looking to take one last victory lap -- around the living room. One WALL STREET analyst believes JOBS is working on a 'final hurrah' before retirement: a plan to transform the TV set just as he revolutionized computers, mobile phones and music players."

The report quotes JEFFERIES Analyst PETER MISEK saying that, "APPLE will launch another assault on the living room, in the form of a cloud-based video service along the lines of NETFLIX. Such an offering would go well beyond APPLE TV, a Web-enabled device with limited capabilities and content that hasn't caught on with consumers."

By Carl W. Brooks

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