Tuesday, March 22, 2011

Time Warner Cable's iPad approach is to ask forgiveness rather than permission

When it comes to distributing content on tablet devices such as the iPad, cable operators appear to think it's better to ask forgiveness rather than permission.

At least that's the approach of Time Warner Cable, which last week announced that it would be offering live TV to its nearly 15 million subscribers via Apple's iPad at no extra charge. Comcast and Cablevision are also planning similar apps.

However, some of the programmers whose content Time Warner Cable would be offering have been rumbling quietly that the cable company does not have the rights to stream their programming to iPads. Most, however, are not yet ready to go on a public offensive against the cable operator.

That the Time Warner Cable app only works in the home is of little concern to the programmers. If the contract with the cable company doesn't specifically say streaming on tablet devices is part of the deal, they will balk and probably try to seek more money.

Source: Los Angeles Times

1 comment:

  1. I think it's great that Time Warner finally came out with an app on the Ipad. I have had the TV Everywhere with my employer and subscriber DISH Network for a while now. The great thing about DISH Network app is that you can go outside your home with it. I love to take my Iphone or Ipad with me to run errands. The kids love being able to watch live TV or even their DVR recordings while I'm doing the shopping.

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