08:00AM - Hawaii
10:00AM - Pacific
11:00AM - Mountain
12:00PM - Central
01:00PM - Eastern
06:00PM - London
07:00PM - Paris
09:00PM - Moscow
11:30PM - Mumbai
03:00AM - Tokyo (March 3rd)
05:00AM - Sydney (March 3rd)
09:31AM We're inside and waiting to sit down! All the usual suspects are here -- and we've heard that Pixar's John Lasseter is somewhere in the mix as well.
9:46AM Okay, we're in our seats and... the Beatles are on the sound system.
9:50AM Packed house today -- we can see Tim Cook and Phil Schiller near the stage right now. Expect to see more of them.
9:51AM Joz is also in the house, just being Joz.
9:52AM It's all Beatles all the time here.
9:54AM If you're seeing any trouble with comments, don't panic. It looks like Disqus might be experiencing the Apple effect right now.
9:56AM For those wondering -- no sign of Steve here, but Jony Ive is in the front row.
9:58AM Did we mention that they're playing a lot of Beatles right now?
9:58AM As you can by the photo, the chair / table setup is here... just like when Steve showed off the first iPad.
9:59AM "Ladies and gentlemen, our presentation will begin shortly. Please switch devices to silent mode."
10:02AM The lights are going down... we're about to begin!
10:02AM Whoa! Steve is out!
10:03AM Standing ovation for Steve Jobs. People are flipping out. He looks good!
10:03AM "We've been working on this product for awhile, and I didn't want to miss it."
10:03AM "We've got something great to announce today, but first some updates. First iBooks."
10:04AM "Users have downloaded over 100m books in less than a year. Today we're announcing that Random House is bringing over 17k books."
10:04AM "We have over 2500 publishers in the iBookstore."
10:05AM "That's iBooks. As you know, that's one of our three stores. They all use the same Apple ID to access them. Recently, we just crossed 200m accounts."
10:05AM "Now Amazon doesn't publish their numbers, but it's likely this is the most accounts with credit cards anywhere on the internet."
10:05AM "Another milestone... let's look at the App Store. We recently paid out over $2b to devs in total. Devs have earned over $2b from selling their apps on the App Store."
10:06AM "A lot of people have tried to copy this."
10:06AM "Lastly -- we recently shipped our 100 millionth iPhone."
10:07AM "Today we're here to talk about Apple's third post-PC blockbuster product. That's how we think about these things. We started with the iPod, then we added the iPhone, and then the iPad. Every one has been a blockbuster."
10:07AM "We're in a position where most of our revenue comes from these products."
10:08AM "When we said the iPad was magical, people laughed at us. But it's turned out to be magical. And people questioned whether it was an 'unbelievable' price -- well ask our competitors."
10:08AM "We sold 15m iPads... that's more than every tablet PC ever sold."
10:09AM "Many have said this is the most successful consumer product ever launched. Over 90% market share... our competitors were flummoxed."
10:09AM "Samsung put one out last year. They said 'our sell-in was quite aggressive, 2m, but our sell out was quite small'." Zing!
10:09AM Steve is showing off some of the iPad app selection.
10:10AM "Fantastic games, a lot of apps for business and vertical markets. The things people are doing here are amazing."
10:10AM "They're taking advantage of this incredible, magical UI."
10:10AM "There's never been anything like this for photography... 65,000 apps specifically for the iPad."
10:10AM Ouch -- Honeycomb logo... 100 apps.
10:11AM "One of the things that's helped us roll this out so fast is our retail stores. They were built for moments like this. We have hundreds of Apple stores now. Without them, we wouldn't have been successful."
10:11AM "We made a video about 2010, the year of the iPad..." Video time!
10:11AM Hmm... screen just says... Video. Oh there we go.
10:12AM Phil Schiller: No one predicted this would be as successful as it's been.
10:13AM Gist of the video -- the iPad is magical. Sales were through the roof. Stuff is amazing.
10:13AM Phil: Some people call this a post-PC device.
10:13AM Yes, Apple.
10:14AM Chicago schools... using the iPad, seeing huge gains.
10:15AM Doctors are using the iPad... and spending more time with patients. Also, the iPad has been performing brain surgery.
10:16AM iPads are being used to work with Autistic children. This is pretty cool. "We're not curing Autism, but it's helping."
10:17AM Man this is actually really emotional...
10:17AM Damn you Apple for making everyone here cry about the iPad.
10:17AM Phil: This is just the beginning.
10:17AM Steve is back.
Carl W. Brooks
iAmThereforeiPad, Founder and Chief Editor
iPad News, Reviews and How-To-Dos.
We help make your iPad experience Magical through information!