Wednesday, November 17, 2010

RIM gets aggressive with Apple iPad comparisons

Research in Motion knows that it must compete with Apple's iPad at least in mindshare and wants to seize the day with its PlayBook. RIM's Playbook vs. the iPad approach makes sense on many levels since it generates buzz even as its tablet remains largely a mystery.

Since the PlayBook was announced and later demonstrated, RIM has systematically released information in small chunks. For instance, RIM has said that the PlayBook will be competitive with Apple on price.

And on Tuesday, RIM released a comparison video between the PlayBook and iPad. We're not going to put a lot of stock in a company-orchestrated show-and-tell video, but RIM is showing a little aggression.

Watch the video below...

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