Saturday, April 17, 2010

Mercury News: Apple snobs, the Bay Area is your capital

Today: Nearly one-third of Bay Area adults own an Apple product. Silicon Valley's unemployment rate jumps in March, but so does the number of jobs. Plus: Google, AMD shares dive. Another deal for Oracle. SV tech stocks.
The Apple capital
It's not that we want to write about Apple — the Cupertino maker of Mac computers and "i" devices (iPad, iPhone, iPod) — all the time. We've long suspected our Bay Area readers are more interested than most Americans in owning Apple products, and today we have proof.
According to a report from consumer researcher Experian Simmons, 32.3 percent of the 5.3 million adults in the San Jose-San Francisco-Oakland market own at least one Apple product.
I recently visited San Jose for a business trip. We drove over to San Francisco to visit on the last day. I could not help but notice that Apple iPod ads were everywhere! I had never seen so many Apple ads in such a concentrated area. I thought that was a little weird. I remember thinking, "these people must really love Apple down here!"

Outside of the Bay area, I would have to drive clear across the country to be able to see the same amount of billboards advertising Apple products then I would see in the short trip from San Jose to downtown San Francisco.

Carl W. Brooks is an entrepreneur that specializes in new technology. Mr. Brooks has been an online publisher since 1999 and has numerous sites and blogs that educate everyday people on how to either use, save money on or make money from the technology around us. He enjoys sharing with the world his unique take on technology and how to use it best in your life.

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